Posts

Showing posts with the label Clients
Image
SOLVING A PROBLEM CLOSEST TO YOU, PART 2 In Part 1 of my three-part series, “Solving a problem close to you for a successful business,” I discussed how to I solved a problem close to me to move my business forward. As a quick recap, I described the problem closest to you as the one that requires immediate attention. This is the problem that is directly connected to your goal to move forward or accomplish a goal. For Part 2, I focus on helping you answer the question, “What is the problem closest to you?”  In the following section, I use a table and chairs as a metaphor for attracting clients to your business.​ First, picture a table without chairs. The table represents your coaching business. You would like to place chairs, which represent prospective clients, at your table. You would like to invite these prospective clients to your table, (i.e., your business), and, ultimately, secure them as clients. Applying the problem definition, we’ll say there is a gap be...